Our Consulting Philosophy: Evaluation before Action

Our goal with our clients is gain a better understanding of their respective businesses in order to evaluate what
presence they will have on the Internet. With the millenium quickly approaching and an estimated 170 million Internet
users, it will be critical for all businesses to establish an Internet presence in order to remain competitive. Since it is
not a question of whether or not your businesses will have an Internet presence, Advantage Communication Enterprises will
consult your business to assess what level you could best benefit from marketing on the Internet.

The ingredients of a successful web site are a culmination of appearance, content, interactivity, and marketing.  In order to achieve success online these ingredients must all be present and in an amount appropriate to the goal of the web site and the type of business. Advantage Communication Enterprises researches hundreds of business web sites monthly to remain on the cutting edge of Internet technology.  Whether you are migrating to the web and creating a new web site or are uncertain of the effectiveness of your current website, A.C.E. can help your business. Of our dozens of web solutions that can be integrated to improve any web site, we have listed our Top 5 Tips in Creating an Effective Web Presence :

1. Although the population of the Internet is quite large, whatever your product or service is, a target market, or niche, still needs to be established.  Research and   knowledge of the Internet communities as well as of the sources millions of free and low cost advertising opportunities available are required to successfully target your market.
2. For the most part, the success of a product, service, or information, to be sold online, is directly proportional to its success selling offline; however,  since the overhead is much lower, and the prospects are much greater the potential is also much greater. The Internet provides a testing ground unparalleled to any other media.  It is in every businesses best interest to continually test products and advertising online.  In addition, the Internet allows businesses to 'dry test' a market to determine the desire for a product or service.
3. The majority of Internet users WANT FREE STUFF (like these tips).  Any website not offering either free products or information runs the risk of losing several potential customers.  Every web site should provide a wealth of free information.  If the freebies are regularly updated, a site can attract settlers as opposed to surfers. This includes useful links, reports, or any beneficial information.
4. Search engines, reciprocal & FFA links, and free classifieds are a must for EVERY website who is exclusively marketing online. For offline advertising, every business should include website and email addresses on letterheads, business cards, billboards, and any printed advertising.
5. Accurate and comprehensive tracking of site traffic is a MUST.  If you don't know where a sites traffic is coming from, leaving to, and stopping at, the effectiveness of site is unknown.  For example, if 60% of a sites traffic stops at a particular page, there may be an obvious reason why.   A page may deter or offend a prospect causing them to leave. 

Advantage Communication Enterprises will design, build, market and maintain an entire custom web site catered to your line of business. Not only can you provide Internet users with a company profile, and a complete product and service description, but with the aid of our services you can create an interactive, multimedia web presence for your entire business.

Our services & technologies can accomplish the following:

• Web Design

Use images, graphics, audio, video, and interactive programming to display comprehensive product and service information.

• E - Commerce

THEN using online-ordering, take orders and supply pricing, availability, and shipping information.

• E - Marketing

THEN use email, you@yourcompany.com, to generate feedback, suggestions, and questions regarding your product or service.

Any successful web design must go through the following three basic phases.   A.C.E. can assist you with any of these web migration levels:

• Update All Necessary Information (content, graphics, images, etc.)
• Redesign Site Layout & Appearance
• Reprogram Interactive Programs for Efficiency & Speed
• Incorporate User Feedback Suggestions & Comments

[ Web Design | Consulting | E - Marketing | E - Commerce | Clients | weBLOG ]
Please Contact Us with any questions, comments, or suggestions regarding our services or web site.
© Advantage Communication Enterprises- 1997,1998, 1999. All Rights Reserved